Before founding Vital Choice, northwest Washington native Randy Hartnell spent more than 20 years fishing wild, pristine Alaskan waters for Salmon, herring, and other regional species.
Today, Randy brings his rare experience to bear by providing Vital Choice customers the very best wild seafood. Few retailers seek – or are able to identify – the best wild Alaska Salmon, less than 1% of which meet strict Vital Choice standards.
We capture the fresh-caught quality of fine, sustainably harvested Alaska Salmon and other Alaska and northwest Pacific seafood and deliver it right to your door.
And to further support lives of health and sustainability, Vital Choice offers selected Organic, Natural, and Kosher foods, picked for their superior nutritional and culinary qualities.